FAQ
What does Apply do?
Translates evidence, statistics, and complex data into accessible language. Develops advocacy strategies, creates campaigns, mobilizes key audiences, and uses advocacy to influence decision-makers.
What is the difference between a traditional communications agency and the work Apply does?
Our focus isn't just on reach, but on translating complex evidence into accessible language to drive real adoption.
What topics do Apply's projects address?
Deforestation; conservation; restoration; deforestation-free supply chains; food systems; ecosystem services; forest financing; and water management; Renewable energy; electromobility; charging infrastructure; air quality; last-mile logistics; public policy and industry; climate adaptation; regenerative tourism; circular economy; urban agriculture; nature-based solutions; battery R&D; electric logistics; agroecology; digital traceability; industrial circularity; employment and income; transparency; combating misinformation; carbon credit integrity; accountability; climate finance.
Does Apply work exclusively on climate-related causes?
Although addressing climate emergencies is central to our mission, we take a cross-cutting approach. Our projects encompass land use, conservation, energy transition, mobility, regenerative cities, technological innovation with social impact, and information integrity (combating misinformation and promoting transparency).
Which institutions are or have been partners of Apply?
ClimateWorks
MapBiomas
Devs de Impacto
WWF
Funbio
Natura
Plenamata
ActionAid
ClimaInfo
Orbitas
iCS
Jornada 2030
Fingerprint Content
ABAV
Who should I contact to partner with Apply?
What is the "Adoption Notification" provided by Apply?
It is the process of translating knowledge into measurable results, divided into three spheres: public adoption (when citizens change their political participation), institutional adoption (when policymakers and philanthropic organizations treat the issue as a priority), and behavioral adoption (when people change their actions and consumption patterns).
What is the relationship between science and strategy in Apply's business model?
Apply operates on the premise that without strategy, science does not drive change, and without science, strategy becomes nothing more than noise. We operate at the intersection where these two elements reinforce each other, combining technical rigor with creative storytelling.
When and where was Apply founded?
Apply was launched in 2020, during the COVID-19 pandemic, and was founded in São Paulo by Caio Coimbra, driven by a desire to engage people in the fight against climate emergencies.
How does Apply use "advocacy" in its projects?
Apply uses advocacy combined with cause-based strategies and campaigns to mobilize key audiences and directly influence decision-makers, ensuring that knowledge drives change.
How does Apply measure the results or impact of its cause-related campaigns?
The final stage of our methodology is the “Test.” We measure results across three areas of adoption: public (changes in public perception and citizen participation), institutional (when the issue becomes a priority for decision-makers and the media), and behavioral (practical changes in people’s consumption habits and actions).
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