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Apply: data,
science, information,
entertainment and storytelling

We are the intersection of data, science, information, entertainment, and storytelling. We are an organization that organizes and connects streams of knowledge. We believe that problems are complex and interdependent; solutions can only emerge through collaboration, and evidence-based communication is essential to accelerating change.

Apply was founded in 2020, during the COVID-19 pandemic, driven by a desire to engage people in the fight against climate emergencies. Founded in São Paulo by Caio Coimbra, an advertising executive and our Executive Director, our organization has expanded over the past few years, bringing together the expertise of professionals from all over Brazil.

Apply: data,
science, information,
entertainment and storytelling

Character Illustration 1 1 1 1 1 1 1 1 1 1 1 1 1 1.png

We are the intersection of data, science, information, entertainment, and storytelling. We are an organization that organizes and connects streams of knowledge. We believe that problems are complex and interdependent; solutions can only emerge through collaboration, and evidence-based communication is essential to accelerating change.

Apply was founded in 2020, during the COVID-19 pandemic, driven by a desire to engage people in the fight against climate emergencies. Founded in São Paulo by Caio Coimbra, an advertising executive and our Executive Director, our organization has expanded over the past few years, bringing together the expertise of professionals from all over Brazil.

WE USE SCIENCE
AS A FOUNDATION AND

IMAGINATION AS
A POLITICAL TOOL.

WE WORK AS A NETWORK
BECAUSE NO ONE
CAN ACHIEVE ANYTHING
ON THEIR OWN.

WE CREATE CONNECTIONS
BECAUSE IMPACT
CAN'T BE MANUFACTURED.
IT'S BUILT.

LISTEN

We map out your audience, their reservations, and the available evidence.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

HOW WE DO IT

TRANSLATION

We turn data into stories—without sacrificing technical accuracy.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

HOW WE DO IT

ARCHITECTURE

We designed the system: key message, formats, and channels.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

HOW WE DO IT

ACTIVATION

We use smart distribution—our own media, partnerships, and our network.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

HOW WE DO IT

TEST

We measure adoption at the public, institutional, and behavioral levels.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

HOW WE DO IT

LISTEN

We map out your audience, their reservations, and the available evidence.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

TRANSLATION

We turn data into stories—without sacrificing technical accuracy.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

ARCHITECTURE

We designed the system: key message, formats, and channels.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

ACTIVATION

We use smart distribution—our own media, partnerships, and our network.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

TEST

We measure adoption at the public, institutional, and behavioral levels.

WITH METHODOLOGY,
RIGOR, AND CREATIVITY.

A COMPACT ORGANIZATION. AN EXPANDED NETWORK. APPLY OPERATES ON THREE LEVELS: STRATEGIC CORE, SPECIALIST NETWORK, AND PARTNER MEDIA.

We are strategists, researchers, internationalists, visual strategists, data scientists, journalists, advertising professionals, and process, project, and organizational managers.

We are diverse and draw on a wide range of perspectives. We value the local knowledge and experiences of the Amazon, the Cerrado, the Atlantic Forest, the Caatinga, the Pampa, and Brazil’s coastal regions. We are a broad and highly qualified network capable of acting swiftly, as the spirit of our times demands.

TEAM

APPLY CENTER

Caio Coimbra
Founder and Executive Director

Caroline Rego
Projects

Gabriel Scisci
Projects

Beta Ramos, PMO

Gabriela Fraga
Administration

Vitória Mendes
Content

Jun Marubayashi
Content

Marcio Okamura, Financial

Gabriela Dias
Design

Juliano Machado
Media

Eduardo Dias
Media

Carolina Grohmann
PMO and Projects

TEAM


NETWORK EXPERTS
&
MEDIA
PARTNERS


Facilitation Thread: Process Facilitation and Organizational Intelligence

Aviv
Press Office

Carvalho Ramos
Accounting and Tax Consulting

Shake Design
Visual Solutions, Infographics, and Design

Ledger
Accounting and Tax Consulting

Veirano
Legal Advisory Services

Offweb
Digital Communication

Tensions Are Running High
Media Partner

Conexão Planeta
Media Partner

A COMPACT ORGANIZATION. AN EXPANDED NETWORK. APPLY OPERATES ON THREE LEVELS: STRATEGIC CORE, SPECIALIST NETWORK, AND PARTNER MEDIA.

We are strategists, researchers, internationalists, visual strategists, data scientists, journalists, advertising professionals, and process, project, and organizational managers.

We are diverse and draw on a wide range of perspectives. We value the local knowledge and experiences of the Amazon, the Cerrado, the Atlantic Forest, the Caatinga, the Pampa, and Brazil’s coastal regions. We are a broad and highly qualified network capable of acting swiftly, as the spirit of our times demands.

TEAM

APPLY CENTER

Caio Coimbra
Founder and Executive Director

Caroline Rego
Projects

Gabriel Scisci
Projects

Beta Ramos
PMO

Gabriela Fraga
Administration

Vitória Mendes
Content

Jun Marubayashi
Contents

Gabriela Fraga
Administration

Gabriela Dias
Design

Juliano Machado
Media

Eduardo Dias
Media

Carolina Grohmann
PMO and Projects

TEAM


NETWORK EXPERTS
&
MEDIA
PARTNERS


Facilitation Thread: Process Facilitation and Organizational Intelligence

Aviv
Press Office

Carvalho Ramos
Accounting and Tax Consulting

Shake Design
Visual Solutions, Infographics, and Design

Ledger
Accounting and Tax Consulting

Veirano
Legal Services

Offweb Digital
Web Development and Growth

Tensions Are Running High

Planet Connection